Lobster

Why the name Lobster? “It’s the only way I can get the producer to buy me lobster at the end of the shoot,” he laughs. Guille’s work spans genres and formats, with standout campaigns for global brands like Vodafone, Starbucks, P&G, and Volkswagen. Whether the tone is raw and intimate or bold and stylized, his signature remains constant — a cinematic, human touch that makes each project feel personal. “What I love most about advertising is that it lets you experiment with filmmaking,” he explains. “You can explore different tones and styles without ever being boxed in.” That creative restlessness — and his ability to turn each brief into something unmistakably his — is exactly what drew us to him.